ThinkitDrinkit™ "Steps Up" to Build Its Workforce.
ThinkitDrinkit, is a food technology company focusing on personalized nutrition and innovative delivery systems. ThinkitDrinkit is a proud member of the Hartford business community. The Company is located at the historic Colt Gateway. ThinkitDrinkit's social innovation initiatives are created to aid in the design and deployment of nutritional products and healthy lifestyle programs, particularly to underserved populations here in Connecticut.
So, when it came time to build a top notch staff, the company's founder, David Kania came to CTWorks and the partnership of Capital Workforce Partners and the Connecticut Department of Labor. Through the Step Up program, and its wage incentives, ThinkitDrinkit has hired R&D Dieticians, Sales, Warehouse Techs, Graphic Designers, Industrial Researchers and Designers, Customer Service, Web Developer, Nutritionist and Nutrition Researchers, Accountant, Social Media Coordinators, Administrative Assistant and Quality Assurance position. Ten of those hired are Veterans. Those employees whose wage incentives have expired, are all still at the company, as it grows and blazes its innovative pathway in the marketplace.
David Kania, the Company’s Founder, stated “that the company is proud to be a part of the dynamic community of entrepreneurs and emerging business segments in Hartford. We are thankful for programs such as Step UP and do our best to give back to the State by hiring Veterans, Unemployed, handicapped, and the over 50’s. Their wealth of experience has helped us get to where we are today.”
ThinkitDrinkit launched its first retail store at Storrs Center/UCONN. An interactive digital café environment will highlight the brand, offering real time product customization, walk-in nutrigenomic testing, and a first to market NUTRIDISTAtm bar where consumers design functional beverages on the go. This integrative consumer experience will create a new paradigm of café culture, health and wellness.
With partnerships with the Hartford Boys and Girls Clubs, Head Start, YMCA, and its "business-smart" hiring approach, ThinkitDrinkit is a leader in the socially responsible business movement.